Today GlaxoSmithKline, the makers of Ribena have been found by the Commerce Commission to contain very little trace of Vitamin C, not the 7mg of vitamin C per 100ml, or 44 per cent of the recommended daily intake.

This all came about after 2 High School Students tested Ribena to dettermine whether the claims that it contains 4 times the vitamin C content of oranges were true.

But what does this all mean?
Ok they are ordered to run corrective advertising, place information on there website and get fined $NZ217,000 for 15 breaches of the Fair Trading Act.

Judge said comments regarding the Vitamin C claims as “not just incorrect, but wholly false”.

So it begs the question, how many products are not only misrepresenting there nutritional information but are actively misleading the public?

Is it acceptable for a company that turns over 10s of Biilions of dollars manufacturing 100s of different products to merely say “We sincerely regret any confusion to customers who feel they may have been misled.”

Geez you have blantantly mislead the public, I dont think there is any confusion about claiming a product has 4 times the vitamin C of oranges when there are very small tracers of it.:(
They stop short of blaming the consumer for not accepting misleading claims.

This entry was posted on Wednesday, March 28th, 2007 at 3:02 pm by Andrew Talati and is filed under Food, News, Nutrition.



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