Coca Cola Australia pushing drinking 2lt’s water/day. Will this encourage people to buy PET bottled water? Think about $$$ & environment
The latest marketing drive by Coke Cola is to encourage people to drink 2 litres water per day with “Take the 2 litre a day challenge”.
While there is various debate surrounding what the ideal water consumption per day is, in times of global economic stress and global warming, consumers need to be careful when considering there water consumption.
While there is no direction to buy Coke Cola bottled water products, their website www.wellofpositivity.com is heaviy branded with their bottled water products.
I hope that people make an astute decision when determining sourcing drinking water.
In Melbourne we are fortunate to have fantastic water quality, why not open the tap instead of reaching for the wallet?
So is buying bottled water ok?
a.For the environment, consider the transportation of the water to the bottling plant, energy to filter, production of the PET bottle, raw materials required for the PET bottle, associated packaging & bottling processes energy requirements, extraction of raw materials for other packaging, transportation & distribution of the bottled water, disposing/recycling the discarded PET bottle once consumed.
b.The financial considerations of buying bottled water, more expensive per litre than petrol?
This entry was posted
on Wednesday, April 1st, 2009 at 5:17 pm
by Andrew Talati
and is filed under Environment, Health in general, Nutrition.
You can follow any responses to this entry through the RSS 2.0 feed.
You can leave a response, or trackback from your own site.
Atom feed
April 2nd, 2009 at 2:56 am
I think folk should really think twice about buying bottled water. There is nothing wrong with most tap water and if fact, most bottled water is tap water.
April 2nd, 2009 at 11:22 am
Thanks for your comment, last night on a Advertising Show called the The Gruen Transfer on TV was devoted to selling water from an advertising perspective, one main point was there was no discernible difference between tap water, regular bottled water or premium water varieties.
In there panel of experts was an ad representative who worked on selling bottled water, essentially stating it was more about the perception and image than the water itself.
Is buying water no different to Eskimo’s buying ice cubes???
April 22nd, 2009 at 1:49 pm
Unfortunately it is all about convenience and the perceived value of the product.
Yes I agree most bottled water is sourced from the tap:(((
I find it fascinating that our ancestors didn’t have ready access to water supplies tems of thousands of years ago yet our bodies now require 2 litres of the stuff every day.
We actually source water from our food and other fluids during the day