Read the fine print first, advertisement for Complete Lift by Roc mentions a “lift of up to 2mm” well 29/33 subjects averaged 0.8mm, not 2mm
It’s easy to get carried away by the fancy advertising campaigns and cosmetic claims but you really need to read the fine print first. Usually the fine print is printed on the packaging as this is usually discarded once the product is used for the fitst time.
The dvertisement for Complete Lift by Roc mentions a “lift of up to 2mm” well 29/33 subjects averaged 0.8mm, not 2mmThe cosmetic industry is one industry like the vitamin & supplement industry that are not as regulated as the pharmaceutical industry where there is no standardised testing of products.
With the Anti Aging market a Billion dollar industry, the growth of new products is bewildering.
Rok’s website states that RoC® COMPLETE LIFT Night Cream
Clinically proven to increase firmness, improve elasticity, and give skin a visibly lifted look.
Well there testing according to their advertisement
Clinical evaulation 8 weeks: facial Contour> result obtained on 3 subjects, average was 0.7mm on 18 subjects.
Are these results enough to encourage you to buy, secondly how do you measure facial contour, what exactly is facial contour and once a definition has been supplied, is there a universal “Facial Contour” test that other companies can use???
This entry was posted
on Wednesday, May 6th, 2009 at 1:11 pm
by Andrew Talati
and is filed under Health in general.
Tags: Beauty, Cosmetics, Health Claims
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