Alcopops tax must be effecting sales of pre mixed drinks as the Distillers have a half page newspaper ad, is the comparison realistic?
With binge drinking on an all time high & alcohol related violence at disturbingly high levels, any initiatives to reduce consumption is extremely positive.
Traditional style alcoholic beverages of beer, wine & bottled spirits weren’t as attractive to the palette of younger drinkers as sweet carbonated soft drinks with alcohol.


