Rather than eating the occasional treats on special occasions or the weekend, consuption has become the norma rather than the exception.
“We are eating more snack foods, fast food, takeaway foods and soft drinks. Says dietitian Dr Rosemary Stanton

“Foods children used to eat at parties, they now eat for snacks. Studies show 80 per cent of children take a packaged snack to school every day and this takes the place of fruit.”

Dr Stanton says both children and adults are presented with a distorted menu of foods that are available.

There is also a movement against the inappropriate marketing of toys with fast food. The gift with purchase promotions are allowed providing that the toy features in less than 50% of the advertisement .

kids are going for the toys, rather than the food, if the toys didn’t encourage increased consumption, I would find it hard to believe that a large multi national would continue with this additional cost unless there was a positive relationship to sales.

The Government should be doing more in the regulation of toy promotions within the food industry. Currently the industry is self regulated, we have seen what can happen under self regulation with Coke.

This entry was posted on Wednesday, July 15th, 2009 at 11:46 am by Andrew Talati and is filed under Nutrition.

Tags: Healthy eating, Nutrition, Social responsibility

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