Beverage companies using scare tactics to reduce consumption of tap water, PR Firm contacts newspaper re E Coli in water
A leaked document purports that beverage companies are using scare tactics to reduce the consumption of tap water and increase the sales of bottled water.
Apparently some people from a PR company working with the Natural Hydration Council contacted a Scottish newspaper with information E Coli contamination in the water supply.
The Natural Hydration Council (NHC) whose founding members are , yes you guess it companies who would benefit from increased bottled water consumption, Danone Waters (UK & Ireland) Ltd, Nestlé Waters UK Ltd and Highland Spring Ltd.
They also have a sister website about You ought to drink more water, well that’s great but what is the home page cover shot promoting, general water consumption?
There premise is to effectively finds ways to help promote the consumption of bottled water siting environmental, health and other sustainable benefits so consumers can make informed decisions.
It would be intersting to see how extensive and objective there research is regarding the benefits of drinking tap.
I find this very strange stating an environmental benefit when the oil consumption for producing bottled water (excluding the transportation) is 17 million barrels or 3.5 days of the US’s daily oil consumption (4,950 ,000 barrels/day)
Selling bottled water is one the 20th centuries great strokes of marketing genuis, apart from created a multi billion dollar market that was non existent 25 years ago, we are encouraged to drink water constantly like we are walking in the Sahara desert without shade. “Quick Bob, don’t forget to take some water with you if you’re walking around for 30 minutes, you may get dehydrated” Although this sounds silly drinking water on the go is thoroughly encouraged.
Check out a great slide presentation of Why we shouldn’t drink bottled water.
So next time you reach for the wallet, have a think about what these beverage companies are doing to reduce the consumption of tap water.
This entry was posted
on Wednesday, September 2nd, 2009 at 12:49 pm
by Andrew Talati
and is filed under News.
Tags: News, Nutrition, Social responsibility, Water
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September 3rd, 2009 at 8:19 pm
Staying hydrated is a must to stay healthy and fit.
September 7th, 2009 at 12:50 pm
Staying hydrated is extremely important and that hydration can come from tap water or by placing a filter on your tap depending on where you live. We don’t have to spend $$$ to stay hydrated.
One thing that is commonly omitted is that we can derive hydration from our food and any liquids that we consume during the day.
The daily recommended fluid consumption is total fluid from all food and beverage sources not expressly derived from drinking water.