Well the danger is blogging about The Special K 2 week challenge is it promotes awareness of there product, be it good or bad.

So I like the premise of the challenge but behind it lurks a large multi national who has shareholders, mmm, what do share holder like, seeing healthy people around the globe, eating nutritious food and exercising regularly or maybe buying more Special K products.

Well Kellogg’s mission statement says “To drive sustainable growth through the power of our people and brands by better serving the needs of our consumers, customers and communities”.

So are there any elements of being a socially responsible company with the ultimate goal being focused around improving the health of their customers rather than increasing sales sales or giving the market the type of products they want but don’t need or are marketing about why they need Special K products?

Well if the program didn’t involve buying there highly processed products, it would be awesome but guess what, part of their program involves buying their special breakfast bars and eating Special K.

So lets look at there breakfast suggestions, Special K every morning mixed in with fruit & yoghurt, toast and muffins.

Remember that this company has also made some nutritional claims about Coco Pops “now supports your child’s immunity”

This entry was posted on Thursday, January 28th, 2010 at 9:50 am by Andrew Talati and is filed under Nutrition.

Tags: boot camp, Boot Camp program, Bootcamp, Food Companies, Health Claims, Healthier Eating, Healthier Lifestyle, Nutritional claims

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