Is the corporatisation of exercise a good thing? Is having fun and exercise associated with a soft drink creating or maintaining a future client base and developing brand loyalty?

I road past this Coca Cola inflatable castle on the weekend and was surprised at the expense that a corporation had gone to create awareness of there products and the association of happiness with a Coke product.
Right up there is the word happiness for all to see.

It is a sad day when we leave providing fun exercise activities to major corporations. The government seems to be very good at collecting alcohol and tabacco taxes but seems to short fall in proving health services to children and young adults.

More and more we are seeing the corporates looking at new marketing initiatives and the latest battleground is people’s health and wellness.

This entry was posted on Wednesday, March 17th, 2010 at 1:21 pm by Andrew Talati and is filed under Health in general.

Tags: Corporate, Corporatisation, Exercise

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