Goal setting write it down – the story of David Ogilvy
When setting your goals write them down, statistically it has been shown that those people who write down there goals, whether in their diary, a vision board, or even a piece of paper they keep in their pocket will have a higher chance of success.
David Ogilvy was the original “Mad Man” who started from humble beginnings from a small office in 1959 on Madison Avenue with 3000 other advertising agencies all competiting for that lucrative advertising dollar. Over the course of 15 years David Ogilvy grew the business into the advertising giant of Ogilvy & Mather.
How can a young salesman who was a university drop out go onto achieve such mountains of success?
Well he wrote his goals down.
David Ogilvy wrote down his goals on a piece of paper he carried with him, a dream of being a major adverting company in 20 years with 5 blue chip clients, but not just any old clients but 5 of the biggest corporations in the world, General Foods, Bristol-Myers, Campbell Soup Company, Lever Brothers, and Shell. Today all five are clients of Ogilvy, Benson & Mather.
Well Ogilvy got there 5 years ahead of time and today has 450 offices across 152 cities, now that’s big things coming from a belief system, anything is possible:))

