Read the fine print first, advertisement for Complete Lift by Roc mentions a “lift of up to 2mm” well 29/33 subjects averaged 0.8mm, not 2mm
Wednesday, May 6th, 2009The cosmetic industry is one industry like the vitamin & supplement industry that are not as regulated as the pharmaceutical industry where there is no standardised testing of products.
With the Anti Aging market a Billion dollar industry, the growth of new products is bewildering.
Rok’s website states that RoC® COMPLETE LIFT Night Cream
Clinically proven to increase firmness, improve elasticity, and give skin a visibly lifted look.
Well there testing according to their advertisement

Clinical evaulation 8 weeks: facial Contour> result obtained on 3 subjects, average was 0.7mm on 18 subjects.
Are these results enough to encourage you to buy, secondly how do you measure facial contour, what exactly is facial contour and once a definition has been supplied, is there a universal “Facial Contour” test that other companies can use???

