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It’s great to see an initiative in Sydney that promotes the peaceful co-existence between cyclists and motorist.

Billboards around the Sydney CBD promote motorists looking out for cyclists while opening the car door, conversly there are similiar signs educating cyclists not to run red lights.

With the Australian Government releasing a Stimulus package to keep the wheels of the economy turning, will parents be tempted to spend on more sedentary childhood pursuits or do something positive for their children’s health.

With people stretched financially, surely focusing on keeping their kids more active is more important than increasing the time spent eye balling a computer monitor or TV screen. While childhood obesity is a complicated issue, surely not facilitating sedentary behavior is a positive step forward.

With an end goal of 120kg and the real threat of sustaining long term injuries, is there really anything to be gained by this exercise?
All the documented ailments he is now experiencing are common effects of being overweight/obese.
Apart from being sympathetic to his overweight clients, is such an exercise delivering ground breaking information??

Last night on a Advertising Show called the The Gruen Transfer on TV was devoted to selling water from an advertising perspective, one main point was there was no discernible difference between tap water, regular bottled water or premium water varieties.

In there panel of experts was an ad representative who worked on selling bottled water, essentially stating it was more about the perception and image than the water itself.

Is buying water no different to Eskimo’s buying ice cubes???

The latest marketing drive by Coke Cola is to encourage people to drink 2 litres water per day with “Take the 2 litre a day challenge”.
While there is various debate surrounding what the ideal water consumption per day is, in times of global economic stress and global warming, consumers need to be careful when considering there water consumption.
While there is no direction to buy Coke Cola bottled water products, their website www.wellofpositivity.com is heaviy branded with their bottled water products.
I hope that people make an astute decision when determining sourcing drinking water.
In Melbourne we are fortunate to have fantastic water quality, why not open the tap instead of reaching for the wallet?
So is buying bottled water ok?
a.For the environment, consider the transportation of the water to the bottling plant, energy to filter, production of the PET bottle, raw materials required for the PET bottle, associated packaging & bottling processes energy requirements, extraction of raw materials for other packaging, transportation & distribution of the bottled water, disposing/recycling the discarded PET bottle once consumed.
b.The financial considerations of buying bottled water, more expensive per litre than petrol?