Australian Fast Food Companies have agreed to new marketing to children guidelines aimed at acting responsibly with the current obesity rateMonday, August 10th, 2009
Australian based fast food companies have agreed to a new guidelines relating to the marketing of children called “Australian quick service restaurant industry initiative for responsible advertising and marketing to children”. This has been signed by McDonalds, Hungry Jacks, Oporto, Red Rooster, Chicken Treat, KFC, and Pizza Hutt.
The big break though is that for the first time these companies will make sure that they have a nutritional information available upon request in their restaurants and also information on their websites and packaging where possible.
The impetus behind this is to ensure appropriate advertising to children which follows the communities back lash regarding the practices of advertising fast food to children.
The organisation which the main players in the fast food industry belongs to is called the Australia Association of National Advertises (AANA) who strongly supported this initiative.
To ensure that there is transparency and adherence to the code an independent third party will be assigned to ensure that they all are complying.
The Guidelines go further with the energy requirements, say 4-8 year olds 2080 kilojoules per meal and 9-10 year olds 2770 kilojoules per meal and also stipulate levels of saturated fat, sugar, and sodium. Whether these levels are satisfactory is open to debate.
Awash, the Australian Division of the World Action on Salt and health recommends an upper limit of 2.5gms for 4-8 year olds with a simple chart showing some lower salt options verses what may be a typical salt intake.