Inspired Cadel’s second place rides in 2007 and 2008, and his 2011 Tour De France win, there’s been an increase in people getting on bicycles.
This is more evident with the creation of a new acronym – MAMIL, or Middle Aged Men In Lycra. While not the world’s most flattering term, it does highlight a growing trend.
While there have been many references to cycling being the new golf, you can’t ignore the blistering facts. Cycling is currently undergoing a revolution in Australia.
The local distributor of BMC, maker of Cadel’s winning bike, has sold out of all the BMC paraphernalia like cycling jerseys and caps.
Gaelene Snelling, Vice President of St Kilda Cycling Club (SKCC), said, “There has been an explosion in the last two years.” The club has swelled from 350 in August 2009 to 650 in August this year.
Cycling Victoria – the governing body for both recreational and competitive cycling – has also seen a dramatic 300% increase in club memberships since 2007. They now boast a staggering 8000 members.

It was amazing to see the huge crowd that turned out to honour Cadel when he made a brief detour to Australia before heading to the US for further racing. Usually such large crowds are reserved for footie parades or Olympians. We’ve never seen them turn out for a single individual from a foreign cycling race.
With obesity and overweight numbers increasing, cycling offers an awesome way to keep fit, socialise with your friends and get outside the house or office.
At the turn-of-the-century cycling participation rates were extremely high as bicycles represented the primary means of transportation around Melbourne. With the advent of the motor vehicle and improved public transportation, the poor old bike was relegated to being a children’s activity.
We can look forward to continued growth with increasing participation in those riding bicycles and hopefully a corresponding decrease in those diseases associated with a sedentary lifestyle
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Written by Andrew Talati